Updated: November 12, 2018
You've seen how much bloggers can make and now you want to start a blog but the big question is: what do you blog about?
It's a good question to ask because many people blog about many things and many people fail at blogging.
What you actually blog about plays an important role in your success.
In theory, you should be able to blog about whatever you want and see some type of success unless you really pick a topic that only you are interested in.
If that's the case then tough luck.
However, if you wrote a blog about tomato frogs then there has to be a couple other people in the world that are interested in them as well so all you need to do is make sure those people know about your blog.
If they find it and stick around then the blog is a success.
However, you might be thinking of success on a bigger scale and for that, it will really depend on what you write about.
What Should You Blog About?
I want to share with you the theory I have when I get ready to start a new blog.
I believe that it's in my best interests to only enter niches that have a large and established audience. The reason behind that is then I don't have to worry about finding an audience.
I just have to find a way to get that audience to know about my content*.
*For that I heavily rely on Pinterest and my course, Billionaire Pinterest, goes into how I make it all work for me.
Some bloggers use a different logic where they try to find much smaller niches where there is less competition and if Google were my only means of getting traffic then this would make sense. However, because I use Pinterest I get to run with the big dogs early on.
Here are the niches my current blogs are in:
- How to make money
- Personal finance
- Work from home
- Health and fitness
- Women's lifestyle (organization, DIY, cooking)
All niches with established audiences. I don't have to wonder if my niches are going to work out because I've seen them work out for other blogs.
I don't have to wonder if I can make money with my blogs because I've seen other blogs make money writing about the same topics.
My goal with my blogs isn't to be innovative and come up with a brand new topic that will become big one day. My goal is to make the money I need to live the life that I want.
I often have people cross my path that see blogging as a chance to finally follow their passion and do what they love and that's great.
However, that might not lead to the money you think.
I love hanging out with family and friends and experiencing life but I don't blog about those things. I blog about the things that will allow me to hang out with my friends and family whenever I want and experience life in new ways.
That's a very important distinction and I want to make sure you understand it.
I'm not going to tell you that you can blog about whatever you want if you want to achieve your goals.
If this is just a hobby for you then by all means blog about whatever you want but if you have specific goals that you want to reach then I would look into the topics that might help you achieve those goals faster than others.
The Money Niches
In my case, I only deal with 7 blog niches. These niches can be broken down further but in essence, they are the big 7 that I enjoy.
Now, not every topic that fits under these niches is going to work out and it's easy to make sure your passion fall under one of these niches.
For example, you see that health & fitness is a good niche to get into so you decide to write about yoga for people in their 80s. This isn't going to work out very well because how many people in their 80s are doing yoga and how many in that group are looking online for blogs that write about that?
This is why I suggest you cast a wide net when you begin.
Casting a Wide Net
Sticking with our yoga for 80-year olds theme, instead of writing for that specific audience you can write about yoga in general.
But isn't that a crowded space? Indeed it is and that's okay because you're going to carve your own little slice of the pie. This is the biggest reason why I only choose niches that do well on Pinterest because Pinterest doesn't look at the size of your blog or check to see how much content you have.
You follow the right pattern and you can do well on Pinterest.
Simple as that.
Over time as more and more people come to your yoga blog and you get them to sign up for your mailing list, you get to know them a bit better.
Maybe your audience mostly consists of women between 20-50 that love yoga so with that knowledge you can start to cater content more towards them. Maybe you write posts on how to manage time and get yoga in daily or how yoga can help with stressful relationships.
When you cast a wide net you are seeing what is out there with your audience. There is no guarantee a particular type of person is going to come to your blog unless you write specifically for them. That sounds great until you realize that you need to make sure that particular person finds your particular blog.
That's a lot harder than it seems.
My blogs always start off with a broad niche and cover the general topics within that niche. I take the time to see what works and then I hone in on that.
For example, with Thrive/Strive there is content that is all over the map. I found that yoga does really well so I started to write a lot about yoga. Then I found out keto does really well so I started to write about that.
There is no reason to limit yourself early on in your blogging journey.
But I'm Not an Expert in X
You might find that people seem to be doing well writing about survival so you think that will be a good niche to get into but you don't know anything about it!
There are two types of blogs out there:
Both are great. If you don't know about survival then you can write about learning about survival. There is always someone one step behind you that is trying to learn something.
If you learn how to tie knots and write about it then there is going to be a reader that is fascinated by your journey on how you learned to tie knots.
You don't need to be an expert on a topic to start writing about it. You just have to be honest.
This is what gets many bloggers in the how to make money niche in trouble. Instead of being honest, they want to appear as though they are experts but all they are doing is bullshitting their audience.
The Choice Is Yours
You get to decide what you blog about but before you do that figure out what your goals are. Are there other blogs in that niche that give you hope that you can achieve your goals writing about the topics that you want?
At the end of the day, blogging is a business. It's not a labor of love. It's not a hobby.
It's something that you have to show up to every single day if you want it to be successful so it's important that you keep that in mind.