How to Start an Online Business With No Money

So you’re interested in starting an online business but your flat ass broke?

Okay, maybe not flat ass broke.

I’m not even sure that is a saying but let’s roll with it, cool?

Is it possible for you to start an online business and make money so that you are no longer flat ass broke?

Yes.

Is it easy?

No.

But now that I’m looking deep into your eyes I can tell that you’re the type of person that is willing to do what it takes to succeed and that’s great because I’m here to help.

Now, I must throw in a caveat. While I’m going to show you how to start a business with no money, that doesn’t mean you won’t have to find access to some things.

For example, a computer and the Internet.

But you knew that already.

I mean, you want to start an online business so of course you’ll need access to those two things. Notice I didn’t say you had to own those two things?

You just need access.

Of course, owning them will make your life easier but if that’s not the case we will live with it.

Are you ready to begin?

I am.

Why Businesses Make Money

Look, if you thought I was just going to start off with a 3-step guide to building an online business with no money then you were wrong.

I need you to walk away with knowledge so you can do some thinking on your own so first we are going to explore the concept of why businesses make money.

Think about. Why do you give a business or person money?

This is the ultimate question when it comes to making money because if you can answer this question and understand its premise, you’ll be set for life.

Don’t worry, I’m not going to make you wait around for the answer.

The answer is that people give other people money because they believe that the perceived value they will get in return will make them feel better.

That might sound kind of confusing so let me clarify a bit.

Whenever you buy something you are doing so because you believe getting the product or service will make you feel better than you do in your current state.

When your house floods you don’t WANT to spend money on someone to come fix things up but you’ll feel much better with a clean house.

If we don’t think something will improve the way we feel then we won’t spend money.

I don’t always want to buy my kid that toy but if it gets him to stop screaming then that will make me feel better.

You following me?

You might be wondering what this has to do with starting an online business with no money.

Well, every business needs money in the long term to survive, right?

I’m just giving you the formula so you remember in the future once you have things established.

Now that you understand WHY people give businesses money you have to move on to the next thing.

Every Business Needs an Audience

This is where you really start to see how you can build a business with no money.

It’s hard to get people to hand you money (even advertisers) if there is no audience.

You don’t have money so you aren’t going to pay yourself over and over again. That just sounds silly.

So you need a way to start building an audience.

Lucky for you almost every social media platform out there is free to use.

Instagram? Free.

YouTube? Free.

I’m not going to worry about the rest because Instagram and YouTube are probably your best chances of building a business with no money.

Why?

Because they are places that hold content and people go to them looking specifically for content.

If you’re wondering what order I would place them in then I would say YouTube first and Instagram second.

YouTube is the world’s second-largest search engine and isn’t relegated to mobile devices. I know you can use Instagram on desktop but who really does that? It’s also a lot easier to drive traffic to your future site through YouTube than it is Instagram.

Establish a solid presence on either of these platforms and you got yourself an audience.

But we might have to take a step back because we never addressed HOW you get that audience.

You can’t just post videos and pictures and expect people to come. You have to offer them something first.

Quick note: If you think you can’t do YouTube or Instagram because you don’t have a fancy camera, you might as well get that thought out of your brain. I’m assuming you have a phone with a camera on it. Use that.

Getting People’s Attention

We’ve already talked about why people give other people money but before that happens you need to get their attention.

Attention might be the most important commodity that a business can have.

If you can’t get attention then you can’t grow a business.

So how do you get attention?

You need to provide some value.

That kind of sounds like why people give you money, right?

That concept is the same, but when you’re building an audience you need to provide free value that people can get easy access to. This is another reason why I prefer YouTube over Instagram because people on YouTube are looking for solutions to problems.

People on Instagram are just browsing.

What you need to do is you need to pick an audience. A group of people that have a common set of problems.

For example, if you’re reading this you fall under the group of people looking to make money online. If I continue to write blog posts like this and create videos then I’m providing you with value that will hopefully get your attention.

Once I have your attention then I can show you ads (meh, but it makes money) or I can sell you a product of my own (yay, this is awesome).

Make sense?

But first you need to find a group that has problems in which you can offer solutions.

I’m not talking about going on YouTube and starting a comedy channel. Yeah there are people with millions of subscribers that do that but that’s not what I’m here for.

I’m here to tell you to go after the people that are actively looking for solutions.

Have a cool way to kill weeds? Create a video.

Want to show people how to change a tire on the car? Create a video.

Doing a bullet journal? Create a video.

You might not think that you’re an expert in anything and you don’t need to be. We are all born with zero knowledge. We acquire it over time through experience.

I like to think I’m a pretty smart person but when it comes to knitting I’m a newborn baby. I don’t need the world’s greatest knitter to teach me how to knit a simple pattern.

I just need someone that has done it before.

All you have to know is one more thing than the people that you are teaching and assuming that you continue to learn you’ll always have things to teach your audience as it grows.

But someone has already talked about the things I want to talk about!

Sure. Someone has already created a place where you can buy a burger and that hasn’t stopped 100s of companies from starting their own.

Whatever you do is going to be through your perspective and there are people out there that will relate to that more than they will someone else’s.

There will be people where you are the first person they come across on a certain topic.

It doesn’t matter if other people have done it before. You’re here now and it’s your turn.

Spend time consistently helping people and your audience will begin to grow.

Sell Them More Value

You can make money on YouTube with ads, but the real money is going to be through selling your own products.

The reason why we’ve taken the approach of finding an audience and delivering them solutions to their problems is because then it’s an easy transition to creating your own products and selling them.

You can write a book or create a course.

Then from there because you have an audience you present your offering to them and people that love you will buy it.

Why?

Because people give other people money when they believe that the perceived value they will get in return will make them feel better.

But you knew that.

Once you make some sales you have money to invest in the things that you want for your business.

Continue to reinvest, improve things, and you’re no longer reading articles on how to start an online business with no money.

Instead, you’re wondering how far you can go with your business which means maybe you buy yourself a subscription to Dare to Conquer.

One day.

But this all goes to show the power of the Internet.

Don’t think that a limitation is holding you back when it’s really not. You just have to understand the basics of business and from there see what you need to get done.

While having money can make things easier it’s definitely not a necessity as I’ve hopefully shown you.