Updated: November 12, 2018
How much do bloggers make?
This is a valid question and one that is both easy and complicated to answer.
The short answer is: as much as they want.
The longer answer is something a bit more detailed so you might want to grab a drink, sit down, and let's talk about the ins and outs of blogging.
How Much Do Bloggers Make?
Professional bloggers (like me) treat blogging like a business (because it is). This is no different than a store owner.
If you asked a general question like how much do store owners make, the answers would vary and the same applies to bloggers.
It really depends on what you're blogging about and how good you are at it.
When I say "how good you are at it" I don't necessarily mean how good of a writer you are because at a certain level most bloggers write the same.
Some have a bit more fun with their writing but that isn't going to be what makes or break a blogger.
While bloggers can see success in almost any niche if they put in the work, the most successful bloggers only deal with certain niches.
The Money Niches in Blogging
I go into this in way more detail in my post, 7 Blog Niches That Get Good Traffic and Make Good Money, but I'll provide a little summary here.
When I start a blog (I have over 10) I only do so in one of these 7 niches:
- How to Make Money
- Personal Finance
- Health and Fitness
- Beauty and Fashion
- Personal Development
For me, there is no point in starting a blog in other niches because I like to deal with niches that have big, established audiences.
Other bloggers like to spend weeks or months finding a smaller niche because there is less competition, but competition isn't much of a problem when using platforms like Pinterest.
If you can build a successful blog in one of the niches above then you are golden. Of course, that is the tricky part.
$100 a month
What does it take to make $100 blogging?
Surprisingly, not very much. Considering there are a number of ways to make money blogging it really comes down to picking one or two to get your first $100.
Usually, people see their first $100 come from either affiliate marketing or ads. In my case, I only put ads up on a blog if it makes sense (Obstacle.co will never have ads yet Thrive/Strive does) and I have at least 30,000 pageviews.
If the blog was in one of those networks then to get to $100 you would need about 10,000 pageviews in a month.
With Pinterest, this can happen pretty easily. In fact, most of my blogs reach that level within 2-3 months.
If you're going the affiliate marketing route then it really depends on what products you're advertising.
Either way, you can get to $100 in a short amount of time as a blogger. Most people don't but that doesn't mean it isn't possible.
$1,000 a month
Reaching 4 digits a month usually means you have a healthy amount of traffic and an audience that's ready to spend some money.
You can get to $1,000 just by using ads but this usually requires around 100,000 pageviews.
A lot of bloggers reach the 4 figures a month level through affiliate marketing and product sales.
What kind of products? Usually info products like books, courses, email challenges, etc.
$10,000 a month
At this level, you're doing what you did at $1,000 but just on a larger scale. You're either selling higher-priced products or much more of the lower-priced ones.
You also can have a good thing going with affiliate marketing. There are a number of bloggers that reach this number simply by pimping out a web hosting company.
You might be thinking that there is no way that bloggers make this much a month but there are some out there that do.
Usually, at this level, you are selling your own high-end products. You aren't making this much with a $19 ebook but courses that cost hundreds or thousands of dollars.
This means you've built up a large mailing list and understand how to create a sales funnel along with doing product launches.
How Much Do I Make?
I have blogs that fall into the following categories:
- $0 a month
- $100+ a month
- $1,000+ a month
- $10,000+ a month
I don't have any $100,000+ a month blogs yet for a number of reasons. I could definitely get away with charging more for the Billionaire Blog Club but right now I want to give bloggers as many opportunities as possible to succeed.
At some point I will have all of my blogs combined bringing in over $100,000 a month. It's part of my One Million Dollar Challenge.
There Is No Ceiling
One of the great things about blogging is that there really isn't a ceiling to how much you can make because there are so many different ways to make money blogging.
To make it easier to understand, you can't really think about the blog as the business. The blogger's brand is the actual business and the blog serves as the marketing for that brand.
Same goes for any social media activity they do or podcasts that they run.
An audience purchases things because they trust the brand and the blog is an extension of that.
The mistake that new bloggers make when they see the income report from another blogger is that they often assume that success can translate over to their niche.
In 6 Secrets Rich Bloggers Don't Tell You I talk about how the best niche to make money blogging is the how to make money blogging niche.
Of course, you don't need to enter that niche to make money, but if you see a blogger making $70,000 a month from selling blogging courses you can't assume that level of success will transfer over to your zucchini blog.
So when I say there is no ceiling what exactly does that mean? It means that because your blog is part of your brand you can expand your brand to whatever you want.
Your zucchini blog might build up an audience that leads you to writing zucchini books and hosting a zucchini conference.
Next thing you know, kids are wearing your zucchini shirts.
Blogging doesn't pin you to one revenue stream. There are many options and where you stop is up to you.
Currently I have the following revenue streams:
- Affiliate Marketing
- Membership Sites
Not too bad but I can expand that further and I plan to in the future.