Within the first year of Thrive/Strive’s existence I had published 50 posts.

With 18 months that number had grown to 100 posts.

30 months later that number only grew to 110 posts.

If you want to stand any chance of doing well with your site then you need to create value on a consistent basis.

However, you don’t need to go crazy like me and write a ridiculous amount of content. In fact, I suggest you don’t because it’s very easy to burn out.

What I mean by consistency is that you work on a consistent basis on creating value. It doesn’t mean you have to publish every day or every week, but you always need to work on creating value for your audience.

Too many people get started, then take a “break” and think they can jump right into it a couple weeks or months later.

That is never the case unless you are established.

After two years, Thrive/Strive was established so there was no need for me to continue to crank out content. It would help but I could focus on other projects because the value that Thrive/Strive was creating brought in a consistent amount of traffic that helped it generate the revenue that I wanted.

The biggest difference that I see between successful online business owners and wannabes is that successful people understand that they need to be consistent in creating value.

Think of all of the successful business people you follow. It’s not like they publish a blog post or YouTube video every day, but they are always producing some type of value for their audience.

They never disappear for a month and then suddenly reappear. They make sure that value is always being put out there because you never know when someone is going to come across you and your brand.

Value can be shown in a number of ways:

  1. Blog post
  2. Emails
  3. YouTube videos
  4. Instagram images
  5. Webinars

And many more.

The more value you can put out into the world, the more value you will get in return.

The Caveat

This is where people make a huge mistake. They spend time writing content, making videos and posting on social media, only to find that they aren’t getting any type of return.

They get frustrated because they are creating value but the problem is they aren’t really creating value, they are just creating more noise and trying to get people to listen.

If you’re truly creating value then people will pay attention. It will resonate with them unlike any other thing they come across.

Great value can’t be ignored because who wants to ignore something that is going to help them?

So don’t mistake the act of creation as the act of creating value.

A Schedule

Again, I need to reiterate this. I don’t believe in a publishing schedule at the beginning of your journey and the reason why is because you just don’t know how long a certain piece of content is going to take to create.

There is a big difference between creating 10 Garden Tools Every Beginner Needs and The Ultimate Guide to Gardening in Any Climate.

Instead, create a schedule where you set specific times for creating value. Some days you might get to publish that value and other days you’ll have to wait on it.

However, set a schedule and stick to it. You can’t really be inconsistent at the beginning and expect success.

It’s funny because a lot of people will be inconsistent at the beginning and then 6 months later say something like “I’ve been working on this for 6 months, I should be further along.”


You’ve been working on this for maybe 3 weeks total. If you were really working on this for 6 months and creating value then you would definitely start to see some type of return by now.

There is just no escaping that.

So create a schedule and stick to it.

Once you have whatever set number of pieces of content you feel is good to go public with, you can start to work on your home base.