| Module 1: About SEO |
| 1 |
What Is SEO? |
| 2 |
Why You Want to Be on Google |
| 3 |
It's All About Intent |
| 4 |
T.A.R |
| Module 2: Keywords |
| 1 |
What is a keyword? |
| 2 |
The 3 Different Types of Keywords |
| 3 |
Discovering Keywords: Intent |
| 4 |
Discovering Keywords: Audience Insights |
| 5 |
Discovering Keywords: Ubersuggest |
| 6 |
Discovering Keywords: Competitive Analysis |
| 7 |
LSI Keywords |
| Module 3: How Google Works |
| 1 |
Introduction of Spam |
| 2 |
Ranking Factor: Overall Content Relevance |
| 3 |
Ranking Factor: Clickthrough Rate |
| 4 |
Ranking Factor: Time On Site |
| 5 |
Ranking Factor: HTTPS |
| 6 |
Ranking Factor: Backlinks |
| 7 |
Ranking Factor: Social Media Activity |
| 8 |
Ranking Factor: Usability |
| 9 |
How Long Does It Take to Rank |
| Module 4: On-Page SEO |
| 1 |
How to Structure Your Site |
| 2 |
Optimizing Your Content |
| 3 |
Decreasing Page Load Speed |
| 4 |
Increasing Usability |
| 5 |
Mobile Support |
| Module 5: Link Building |
| 1 |
What Are Links? |
| 2 |
What to Avoid in Link Building |
| 3 |
Link Building Strategy: Interviews |
| 4 |
Link Building Strategy: Round Up Posts with Experts |
| 5 |
Link Building Strategy: Guest Posts |
| 6 |
Link Building Strategy: Pinterest |
| Module 6: Google Analytics |
| 1 |
Why Analytics? |
| 2 |
Common Terms Explained |
| 3 |
How to Use Analytics |
| 4 |
What Is Google Search Console? |
| Module 7: SEO Workflow: New Content |
| 1 |
Why Have a Workflow? |
| 2 |
Brand Builder vs Keyword Chaser |
| 3 |
Talented Underachiever |
| 4 |
Keyword Tracker |
| 5 |
UberSuggest Keyword Research |
| 6 |
Hub & Spoke Pages |
| 7 |
Competitor Keyword Research |
| 8 |
Choosing a Silo |
| 9 |
Choosing Content + Keywords |
| 10 |
Content Preparation |
| 11 |
Writing the Content |