DTC Premium Course: SEO My Goodness

Everyday people are searching for solutions to their problems. You have the solutions. Will they find you?

The world tells you that you need to know SEO to run a successful online business but learning SEO can seem like you’re trying to fly to Mars. Let’s simplify that process.

Should You Bother With SEO?

Simple answer: Yes.

Short answer: Yes.

Long answer involves something called intent.

When people use Google or other search engines to find something, they are searching with intent. 

This means that they really want to find out what that thing is. This is a very good thing.

When people come to your site with intent and you give them what they want, they have a tendency to stick around for more.

Isn’t that what everyone wants?

It’s easier to get people from search engines to sign up for your mailing list.

It’s easier to get them to click and purchase from affiliate links.

It’s easier to get them to purchase your own products.

Search engine traffic is the best type of free traffic that you can bring to your online business.

It’s why so many people fight tooth and nail to get as much of it as they can.

When you can bring in a targeted audience, making money becomes that much easier.

Yes, Yes, Gimme all of the SEO!

It’s easy to understand why getting a grasp of SEO is so important for your online business.

There is no reason why it should be complicated to learn this stuff.

There should be no reason why you need to spend decades doing research.

It starts with your content.

Focus on your audience and write great content first and foremost. If you can’t do that then this course isn’t for you.

If you feel you’ve mastered the content aspect of things and are ready to get people to actually see that content, then this course is for you.

"If you want to understand the ins and outs of SEO with a course that ties into your full business strategy, then this is the one for you."
Paul Scrivens
Shameless Course Creator

Why I Love SEO

Making money online can happen a lot of different ways. I think most people have a dream that they put up a site and random people come across it and give them money.

This doesn’t usually happen because you need to nurture your audience, get them on board with you, and then sell to them. This can be a long process depending on your product.

However, with SEO traffic, if you start to pull in the right people with the right intent, then you can do some cold sales.

That is what one of my health sites does.

Over 3 million pageviews!


Not too shabby. That’s some solid traffic. Where did it come from?

A healthy portion of the pageviews came from users through Google.

Why is this important?

Because the site has a $47 product. It’s not blasted all over the site, but it’s there in case anybody wants an opportunity to purchase it.

The results?

I’ll admit that this is a perfect storm of events. The site ranked for awesome keywords that brought in a ton of traffic and because some of the audience was ready to make a purchase right away they did.

With a good sales funnel and maybe even ads the site could’ve done over $100,000 in that month.

Why didn’t it? Well that’s a story for another time but let’s say this was my passive site.

By no means do I expect most people to start generating millions of pageviews from SEO. This was simply to show you the power of SEO and how great it is to bring in people from it.

The goal of SEO My Goodness is to help you utilize SEO to grow your business. If you happen to take over an industry or two then even better!

The $100,000 Roadmap

It’s easy to get excited and think that SEO is going to be the ONE thing to save your business, but it’s not.

SEO is just one part of the overall business strategy.

Before anyone purchases the SEO My Goodness Course, I suggest you purchase the $100,000 Roadmap Bundle.

It contains all of the foundational stuff that you should know for your business along with two courses: Hero Branding and Tribe Love.

And it’s just $1.

Yes, I’m suggesting you purchase a $1 package first before spending $99. It will help you out in the long run.

The reason why I suggest this is because:

  1. It’s awesome
  2. A lot of the fundamental stuff that I talk about in SEO My Goodness refers back to what you learn in the $100,000 Roadmap.
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No strings attached. No gimmicks. No tricks.

This isn’t a recurring charge. This is a one-time payment of $1.


What's SEO My Goodness

About SEO

  • What Is SEO?
  • Why You Want to Be on Google
  • It’s All About Intent
  • T.A.R


  • What Is a Keyword?
  • The 3 Different Types of Keywords
  • Discovering Keywords: Intent
  • Discovering Keywords: Audience Insights
  • Discovering Keywords: Audience Insights
  • Discovering Keywords: Competitive Analysis
  • SEMRush Competitive Analysis
  • LSI Keywords

How Google Works

  • Introduction of Spam
  • Ranking Factor: Overall Content Relevance
  • Ranking Factor: Clickthrough Rate
  • Ranking Factor: Time on Site
  • Finding Time on Site
  • Ranking Factor: HTTPS
  • Ranking Factor: Backlinks
  • Ranking Factor: Social Media Activity
  • Ranking Factor: Usability
  • Checking for 404s in Google Search Console
  • How Long Does It Take to Rank?

On-Page SEO

  • How to Structure Your Site
  • Optimizing Your Content
  • Decreasing Page Load Speed
  • Increasing Usability
  • Mobile Support

Link Building

  • What Are Links?
  • What to Avoid in Link Building
  • Link Building Strategy: Interviews
  • Link Building Strategy: Round Up Posts with Experts
  • Link Building Strategy: Guest Posts
  • Link Building Strategy: Pinterest

Google Analytics

  • Why Analytics?
  • Common Terms Explained
  • How to Use Google Analytics
  • What Is Google Search Console?

SEO Workflow: New Content

  • Why Have a Workflow?
  • Brand Builder vs Keyword Chaser
  • Talented Underachiever
  • Keyword Tracker
  • UberSuggest Keyword Research
  • Hub & Spoke Pages
  • Competitor Research
  • Competitor Research with SEMRush
  • Choosing a Silo
  • Choosing Content + Keywords
  • Content Preparation
  • Writing Content

SEO My Goodness lessons are mostly text. Video is used when a concept has to be walked through.

This way you aren’t forced to watch or listen to a bunch of information that won’t help you progress.

This also allows you to more easily consume the content wherever you are and whenever you have time.

The goal of the course isn’t to load you up with tricks that can expire.

The goal is to help you gain a fundamental understanding of what Google and other search engines are looking for so if changes do happen, you aren’t waiting on the course update.

You can take action as soon as possible.

I don’t want to fly the plane for you. 

I want to teach you how to fly.

I'm Ready to Master SEO

Okay, as you’ve seen I’ve tried my best to ensure that you’re ready to jump into SEO and get the most out of it.

If you feel you are then it’s time to run with it.

By purchasing this course, it’s important to understand that you get LIFETIME ACCESS to it. 

That means any updates to the course are included forever. There is not a certain time period that you need to go through the course.

There isn’t a renewal fee.

This is it.

$99 and it’s your own resource that you get to keep around forever.

You have 3 options

Everyone comes in with different needs and for that reason I’ve created 3 options for you to gain access to SEO My Goodness.

1. Just the Course ($99)

Nothing wrong with this. The course is great! You get lifetime access and updates throughout the year.

2. Traffic Bundle ($179)

Get lifetime access to BOTH Dating Pinterest and SEO My Goodness ($99).

Pinterest and SEO go hand-in-hand together when you consider that both make use of keywords.

Diversify your traffic and never be caught with all of your eggs in one basket.

3. All Courses ($999)

Never want to worry about purchasing a DTC course again? Then the full Lifetime Membership is for you.

Get Lifetime Access to all DTC Courses past, present, and future.


Course Only

Get lifetime access to the SEO My Goodness Course.


Traffic Bundle

Get lifetime access to Dating Pinterest and SEO My Goodness.


All Courses

Get lifetime access to ALL Dare to Conquer Courses. Never pay again.

60-Day Money Back Guarantee

Take your time going through the course(s) and if you don’t get what you want then simply let me know and I’ll refund you.

No hoops to jump through.

I’ll try my best to provide you with the best resource possible. You try you best to find success.