Write

So you’re sitting down at the computer. You have your Why. You know your audience’s problems. You share their worldviews. You have a list of topic ideas. It’s time to create content. Wait, what? What about setting up a site and all of the technical stuff? You don’t need to do that right off the …

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Competitive research

There are two main ways I go about uncovering what my audience is looking for: Competitive keyword research YouTube + Pinterest While I cover both of these techniques in much more detail in the DTC Content Creation course, let’s briefly go over what each of them involves. Competitive Keyword Research This is basically the whole …

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Skyscrapers and problems

Back when I launched Thrive/Strive I figured that I would be able to grow it pretty quickly. I mean, I was writing in the health & fitness niche which is huge and it also happens to do well on Pinterest. What could go wrong? Apparently a lot. In the first 90 days, the site received a total …

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What is the relationship system

What is the relationship system? All successful businesses understand that the best way to make money is by getting people that already spend money with you, to spend more money with you. It can be draining constantly looking for new customers and even though you need to do this, it’s much easier retaining the ones …

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Problems

Alright, so you’ve read about worldviews, the Why and a smallest viable audience. It all makes sense but that doesn’t negate the fact you still need to pick a topic(s) to write about. In fact, sometimes you might not even be able to come up with your why until you know what you’re going to …

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Why

Instead of talking about your Why it will be easier for you to watch a video from the guy who sparked the whole concept, Simon Sinek: Of course, there is a book as well that will help you dive deeper into the concept. Every time I start a new business nothing happens until I come up with …

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Worldviews

I’m going to complicate things for you and tell you that right off the bat a niche isn’t a topic or a subject. A niche is a person. Yep, a niche is a person. It’s not whatever else you think it might be. This is going to be a complicated idea to wrap your head …

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Excuses

Many people fail before they even get started and it’s all because of the excuses they make in their heads. It doesn’t happen initially. Usually when they hit a roadblock. Let’s address some of these excuses. Business Excuses Let’s address some of the concerns that people have with choosing a business idea/niche/whatever. Will It Make …

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Mindset

If there is one thing that all successful business online owners share it is a growth mindset. I’m not saying they think exactly alike, but their mindset to this whole approach is the same and it’s really the biggest difference between those that succeed and those that continue to wait around for someone to hold …

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Support

One of the toughest decisions that I had to make with regards to this framework is that I can’t offer free support. DTC is already a community of 1400 entrepreneurs that get my support year-round. To offer support to every single person that reads this framework would mean that I have no life. So, unfortunately, …

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