You're going to be a numbers chaser. It's inevitable.
Numbers are the measure of success for bloggers and also what "pro" bloggers use to sell you things.
I get 40,000 pageviews a month.
I make $500 a month.
I have 1200 subscribers.
It makes sense that bloggers think like this. Everybody else uses these metrics to measure success, why shouldn't they? You can get into Mediavine with 25,000 sessions so that's another number to chase. People say you start making money at 1,000 subscribers so that's another number to chase.
Someone in a Facebook Group just posted about their success so that's another number to chase.
Numbers are goals you want to reach.
I get that. I really, really do.
I want to make millions each year. That's my number chasing.
The problem with number chasing though is that it can lead to frustration and this frustration can lead to terrible decisions for your blog.
Let's take a look at the pageview chaser.
Almost every blogger is a pageview chaser. They love to look at Google Analytics and see those numbers go up. The more people that view your site, the more awesome you are. There isn't a blogger that doesn't use traffic as a metric for success.
If your blog has been holding steady with regards to traffic for some time you probably get frustrated to see others around you have pageview numbers that are climbing so what do you do? You go and look for quick fixes.
Those things that you can do that will get you those pageviews you need for your pageview high.
Not too long ago I mentioned that if you wanted a cheat code for Pinterest then write about keto. I shouldn't have said that because now I'm seeing keto posts on sites where it doesn't really belong.
It works out well if you just want pageviews to increase your ad revenue but if your blog isn't centered around keto or health, then where are those keto people going to go? Somewhere else.
You're working hard to get traffic that looks good in the short term but not really that good for your business. When I write about keto I get traffic that increases my pageviews but then I also get people to sign up for my mailing list. From there I get them to sign up for Keto Dash and now I have a customer for life.
If you know your niche is great for traffic generation then what do you need to do to get the traffic that will help your business long term? If you're just chasing short-term views because you need to see those numbers go up then every single month you're going to fall into the same cycle of pageview chasing.
If you're in Facebook Groups, how many times a week do you see a panicked post about traffic dropping? It's crazy. Blogging becomes really really stressful if the lifeblood of your blog is based around you always making sure you have a super high number of pageviews.
At the beginning of your blog's existence I completely get it. Traffic is something that is easily measurable so you should strive for it but you also need to keep in mind the long-term stuff.
I love seeing big income reports from big bloggers where they talk about making $120,000 a month but spend $40,000 on expenses, usually advertising. They want to see that revenue number go up and they know that advertising can artificially inflate it.
In February, I made over $75,000 without any type of advertising. With advertising, I could increase the revenue but would it also increase my expenses as well to the point where I'm not really making any more profit than before?
This isn't to say that I won't do some advertising in the future but it probably won't happen until I exhaust every other avenue first. The people that come to my properties now come because they want to see the content and I like that.
Number chasing is a hard cycle to break and I'm not telling you to break out of it but I'm telling you that you need to set your goals so you understand the numbers you are chasing and how you can achieve them.
Let's say you want to make $3,000 a month. That amount will allow you to quit your job so it's a solid number to chase.
Blogging is awesome because there are a ton of different avenues to take to reach that number.
If the only way you want to make money is with ads and you join an ad network like AdThrive or Mediavine then you need around 250,000 - 400,000 pageviews. This is totally dependent on niche, RPM (revenue per 1,000 pageviews), and your content.
That means every month you have to ensure you are reaching the right level of traffic. If your main traffic source (Google or Pinterest for this example) drops a bit you start to panic. If they make a change to their algorithms then you really start to panic.
But at least you know your revenue goal and how you're going to achieve it: pageviews. So with that in mind, you can solely focus on things you can do to get more traffic. Life is easier.
You don't want ads but you'll do affiliate marketing. Some people like to think affiliate marketing is a numbers game. If you get enough people to a post eventually someone will buy something from it but it's possible to get 100,000 people to a post and nobody buys anything.
On the other hand, it's also possible to get ONE person to a post and that one person buys something.
Because you want to reach $3,000 you find a product that pays you $100 commission. That means you need to make 30 sales a month.
You discover that currently, you have a 2% conversion rate so you have two options:
- Increase traffic to the point where a 2% conversion rate gets you to $3,000
- Increase the conversion rate so you know how many people you need to get every month to reach $3,000
If you can increase your conversion rate to 10% you'll find that holds pretty steady. That means you need to get 300 people (hope I did the math right there) to your site every single month. Life is easier because now you know how many people you need each month and you can take the steps necessary to achieve that.
You can also continue to work on improving the conversion rate so you don't need as many people but since you're building traffic anyways that just means you're making more than planned.
You've created a product that costs $200. All the money goes to you so that means you need to sell just 15 a month to reach your $3,000.
Some people buy straight away but that is sporadic and you can't depend on it. You know you get a 5% conversion from your mailing list so that means every 100 people that sign up, 5 end up buying.
How many people do you need to sign up monthly then? 300.
So now you have a number and you can make a plan to achieve that number. You can also work on improving the conversions or seeing if you can raise the price of the product.
$3,000 gets a lot easier when you combine all 3 scenarios above but you get the point.
Don't Chase to Chase
Let's say you want to get to 100,000 pageviews. Why do you want to get to 100,000 pageviews? What goal is that specific number going to help you achieve? You probably don't know.
I would love for Billionaire Blog Club to generate over $100,000 a month for me. Because I know the number it allows me to sketch out a plan of action to achieve that. I follow that plan and if things go right then I hit that number.
I don't want the plan to rely on random numbers.
Maybe if I can get 50,000 people to the site or maybe if I can get 400 people to sign up.
Blogging can be a numbers game as long as you understand the numbers are consistent. I know if I rank #1 for a keyword that the traffic for that keyword is going to send me 60,000 - 70,000 people every single month.
I know that.
I know if I send more emails out (that rock) versus fewer emails that I will make more money so I can plan on sending out more emails as long as they are good.
What does this have to do with the Billionaire Blog Club? Because there is so much going on in the Billionaire Blog Club it offers you the flexibility to chase your specific numbers using different strategies.
Blogging is about flexibility and finding multiple ways to achieve the one thing that you want.
That's what makes it awesome but flexibility is pointless if you don't have an aim.
I want to quit my job is a nebulous goal. It's a blog that you can't really pin down.
Saying you want to make $3,000 is something different. That number means you actually take a look at your niche to see if it can support that level of income. That number means you think about your monetization strategy and whether or not it will work out.
Don't just blindly come up with a number and then tell yourself you need to get traffic. You'll stress the hell out every single month.
I understand that you might not know enough about blogging to figure all of this out yet but that doesn't mean you can't have your end goal. If you set that at the beginning that means subconsciously that everything you start to learn along the way will be in the frame of reference of achieving that goal.
So set the damn goal.
PS: BBC will open up this Friday and will be $457. That's a good chunk of money and if you can't afford it then just work on saving your money. You can also write blog posts on how you started a budget! Next time it opens the price won't go up so don't panic.
In July, you'll be able to buy the individual courses if that's the route you want to take but obviously the better deal will always be the full membership.
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- Blogging Doubt
- The Blog Waiting Game
- February Slump
- The Ebb and Flow of Blogging
- Playing the Blog Game
- That Good Technique
- Learning Sucks, Not Kinda
- I Can't
- My Blog Cheat Code
- 10k Pageview Strategy #1
- 10k Pageview Strategy #2 & #3
- Discipline and Regret
- Quitting at 2AM
- Bet On You
- Stop, Drop & Leave
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- Burn Your Ships
- You're a Blog Slave
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