Billionaire Blog Club opens its doors tomorrow night. When? I'll let you know but it's going to be a party. I think there will be vodka and champagne available.
As a blogger (or potential blogger) you're probably always wondering what steps others took to succeed.
I see it all of the time in the BBC Slack (the most amazing thing ever about BBC). Someone posts a win (we have a #wins channel) and someone will ask what strategy they used.
Sometimes the person just says "I followed Scrivs's strategy".
I'm sure a lot of people hate hearing that because my strategy is pretty basic.
Write good shit and then find the best ways to promote that stuff to the people that want it.
The problem with this strategy is that when it doesn't work right away you get frustrated.
The problem with this strategy is that when it doesn't work right away you want to go find that silver bullet that really does work.
You know you're not supposed to compare yourself to other blogs.
Don't compare your beginning to someone else's middle.
Blah, blah, blah, blah, blah.
It's sound advice but nobody wants to hear that.
When the lifestyle blogger is doing 100,000 pageviews in 3 months and you're getting 3,000 to your health blog you start to wonder if you should be doing a lifestyle blog.
The thing is, the strategy applies to all of the big niches and probably the smaller niches as well.
But it's tough because maybe the strategy doesn't align with your short term expectations.
Maybe you spend months preparing your blog and in doing so you hype it up to levels that you just can't reach. When you launch you EXPECT 1,000 people on day 1.
That doesn't happen.
After the first week you EXPECT 10,000 pageviews.
That doesn't happen.
You grow frustrated. Annoyed. Maybe even angry.
This is not what you expected. You planned on being so much further along.
Other people are, why aren't you?
True story (and she can back me up if I need her to).
A mom with 3 or 4 (I always forget) children hit me up last August or September. She told me that she wanted to start a blog but she was nervous.
She had tried before, failed and just wasn't sure if she could pull it off.
She wanted to help the family out and make $1,000 with the blog in 6 months and wasn't sure if that was possible.
I thought it was especially if she was going to do parenting.
So we sat down and came up with a gameplan for what she needed to do.
The toughest part was helping her overcome her own mental obstacles and just making sure she did the basics.
No crazy theme (she actually uses the default WordPress theme). No fancy sales funnels. No super duper affiliate marketing scheme.
I'm literally talking about focusing on the basics.
Writing good content and promoting that content to the right people.
She launched in October. March was the blog's 6th month.
She broke $1,000 during that month.
Here's the thing I never told her: I honestly had no idea if she could pull it off.
I mean, I knew if she did the right things she could but I didn't know if SHE could do it.
That's the thing with blogging. We all have the exact same steps to follow but we are all different and those differences are what make us tick.
Some of us have the right things to make the strategy work in the long run and others don't.
I've come to learn that. Blogging isn't for everybody and I no longer pretend it is.
It's all the same basic strategy so in reality EVERYBODY should have no problem building a successful blog.
No successful blogger comes out of left-field and says:
I did this super crazy thing that absolutely nobody else in the world had thought of before and it worked.
It just doesn't happen. Sure some of the promotion strategies get tweaked or improved but it's all the same.
Doesn't matter if it's basic Pinterest pinning or buying FB ads.
You might not want to hear this.
You want to hear that BBC is going to unlock the mysteries of blogging but I'll be the first to admit there are no mysteries. Everything is out there in plain sight.
What I do is break things down for you so you don't have to go hunting all over the place. That's why I keep adding courses. It's why I keep adding community features.
I'm trying to learn every single day. I don't think I've mastered this blogging thing yet.
In fact, I think I'm just now tapping into its potential as crazy as that sounds.
Blogging is a mess because a lot of things have to line up correctly and you don't know when those things are going to line up.
Sometimes you do need a better promotion strategy (one blogger I helped recently has seen her traffic quadruple with some tweaks to her BoardBooster strategy).
Sometimes you need patience. I have bloggers in BBC all of the time wondering why they aren't getting traffic when their blog is 7 minutes old.
Sometimes you need luck. You might have the perfect Pinterest strategy, pins, and content, but if the right person doesn't pin you at the right time, your pin might not take off.
Sometimes you need better content.
Sometimes you need to show more of your personality.
These are just some of the things that need to start ticking together for you to finally hit your stride.
That is what can make blogging frustrating.
What I try to do in the BBC is put you in a position where you can consistently check those things off (unfortunately I can't give you patience).
I can't make you listen to my advice.
I can't make you follow my advice.
I can promise you that I wouldn't be sharing my knowledge if it didn't work.
6 sites are doing over 100,000 pageviews a month. By the end of the year I will 15 sites doing that much traffic.
3 more are doing over 25,000 pageviews a month.
5 are doing over $1,000 a month in revenue (the rest aren't monetized yet). The goal is to have 10 (!!!) doing $10,000 a month.
None of this happened over night.
This is actually 15 years in the making. I quit a lot of times because I just didn't know what was going on. I moved on to other projects because I like chasing shiny things. I got a couple of jobs in between.
But now I'm here.
BBC was created so you can get to that lifestyle you want without having to do the weird 15-year journey that I embarked on.
Question is are you the type of person that has no problem checking off all of the requirements?
PS: Tomorrow I'll shoot you an email that will include some type of video. Yes, I'm leaving you with "some type of video".
- I Support You
- Boring Blog Personalities
- Fighting Perfectionism
- Blogging Doubt
- The Blog Waiting Game
- February Slump
- The Ebb and Flow of Blogging
- Playing the Blog Game
- That Good Technique
- Learning Sucks, Not Kinda
- My Blog Cheat Code
- 10k Pageview Strategy #1
- 10k Pageview Strategy #2 & #3
- Discipline and Regret
- Quitting at 2AM
- Bet On You
- Stop, Drop & Leave
- Magic Pill
- Building a Blog Skyscraper
- Burn Your Ships
- You're a Blog Slave
- Number Chasers
- You fear blogging, I fear working
- I Take Ideas
- Selling On Context, Don't Sleep
- ...Not Having It Is
- Oozing Like Slime That Brand
- cats are better than dogs
- make make good good money money