BBC Email Archives

You're a Blog Slave

You either work for your blog or your blog works for you.

I know, that's pretty damn confusing and I'm not really sure what it means myself but I'll try my best to work through it.

I own a number of blogs, some are pretty much on auto-pilot. They bring in traffic via Pinterest and Google on a pretty consistent basis and because ads, affiliate marketing, and my own products bring in the revenue without me being around, they work for me.

Then I have other blogs that are just there. They don't do anything because I work for them. They don't bring in any type of traffic or money unless I put a lot of work into them.

This sucks. You don't start blogging just so you can work even harder but that's how every blog is at the beginning.

At the beginning of a blog's existence, EVERYBODY works for their blog.

When it comes to content I always advise people that they should aim for a minimum of 1,200 words. A lot of people tell me that's impossible and they think they can get away with 500 words. I don't argue with them anymore. If that's what you want to do then it's your blog.

It's not my job to argue what I think is right. I'm the one who has done this over and over and over again and been successful. If you want to argue with me then guess what? I got better things to do.

But if you're writing high-quality content that helps people and you really believe that you can distill the essence of a topic down to 500 words and make it better than all of the other content out there on the topic, then go for it.

I doubt you can, but whatever. Maybe I'm just saying that because I haven't found a way to do it yet.

But let's pretend you did write posts that were at least 1,200 words and you ended up with 50 of them in a year. Each of the posts targets a pretty nice keyword and have great pins associated with them.

You've just spent a year building a blog that will end up working for you instead of the other way around. I know bloggers that have been at this for years and they are still busting their asses on their blogs because they think that's just how it is. They think this is the sacrifice one must make to keep things successful and that's ridiculous.

I've included a picture so if you aren't seeing you might have to click something special in your email client. This image shows the pageviews (monthly) on one of my sites, Thrive/Strive, since April 2017.

Image

Here are the numbers for each month:

  • 4/17: 113,153
  • 5/17: 70,058
  • 6/17: 188,695
  • 7/17: 329,981
  • 8/17: 258,292
  • 9/17: 233,906
  • 10/17: 263,860
  • 11/17: 228,609
  • 12/17: 277,367
  • 1/18: 488,376
  • 2/18: 435,291
  • 3/18: 478,502
  • 4/18: 489,833
  • 5/18: 635,334
  • 6/18: 268,650

First, notice the huge swings of traffic. I understand that if you're doing 500 pageviews a day and it drops to 300 pageviews that might seem super drastic to you but you'll look and see that I've gone up and down 60,000 - 210,000 pageviews between months.

I don't get caught up in the early traffic swings because that's how Pinterest and other social media traffic works.

Look at January of this year. Pageviews jumped to over 400,000 and have been consistently above that since. This is when I ranked for even stronger keywords on Google.

Here's another observation. The site has been up since June 2016 (shit, I forgot to celebrate its second birthday) and in April 2017 we hit 100 published posts. 100 posts in less than a year is pretty good and if you are writing halfway decent posts then you should be getting some traffic.

The funny thing is between April 2017 and today we've published just 14 MORE POSTS. That's one post a month and traffic/revenue have increased.

The blog now works for us (I say us because my brother does some writing on the site).

For this to happen you really need to have a future vision of things. While I do love teaching about getting quick small wins if you are cheating your blog with cheap content just to get early views then what is going to happen in the long term?

4,759,897. That's the number of pageviews for the months above combined. You might be thinking "well with 114 posts you should be getting that so now I just need to write 100 posts". But here's the thing.

The top 10 posts in that time period make up 70.38% (3,350,015 pageviews) of the traffic. Blogging isn't necessarily about getting a ton of content out.

If you can get a ton of awesome content out then freaking go for it. It would be dumb not to, but if you can't then make sure the content you do get out rocks hard. Don't just post because you feel you need to get a post out. If you do that then you'll always be working for your blog.

I'll admit that not every post I put out is a world beater. Sometimes I put posts out to see if the topic actually works. Remember when I said we only posted 14 more posts over the past year? It's because we went back and reworked old posts and made them better. We already had some gems in our vault and we just had to polish them up.

At some point in your life you might have great content that is pulling in traffic and that traffic is going to your mailing list where it is put through a sales funnel where it ends up buying your products.

Guess where you need to be to make this happen? Not at your computer. It doesn't matter where you're at but that's what you're really working towards.

You can't put a price on that type of freedom.

There are a lot of things that you need to do to make that happen and that's why BBC has a lot of stuff in it. It's not because I'm long-winded like this email. It's because all of these pieces need to click at some point and they will eventually.

When that happens you'll no longer work for anybody or anything.

BBC opens up this Friday. I'll see you there.

- Scrivs